Ep. 187: Rooted Muralist Conference & the CEO Mindset - Part 2

On this episode we interview the Founder of the Rooted Muralist Conference, Bethany from Riverbank Art Studio and Lauren Cooper! This is part 2 of our conversation where we talk about Rooted, the muralist conference taking place in Texas, on January 2025.

Bethany and Lauren Cooper

Riverbank Art Studio | Rooted Conference

Artist Bio:

Bethany is the owner and lead artist at Riverbank Art Studio, a mural-focused business she founded after leaving a successful corporate career. With a background in painting and a graduate degree in Business Management, Bethany combines her artistic talents with her business acumen to deliver strategic, impactful murals for clients and the community. Since she started painting murals in 2021, her work has gained traction through word of mouth, allowing her to build a team of talented women who assist in painting, design, and sales. In addition to running her studio, she is the host of *Rooted*, a muralist conference focused on empowering female muralists and helping them grow their businesses through connection and education. Her approach blends professionalism, creativity, and mentorship to uplift others in the mural industry.

Lauren Cooper is a self-taught artist, muralist, and designer, born and raised in Los Angeles. She studied journalism in college, but it wasn’t until she started Rosemont Lane that it finally clicked… she has ALWAYS loved storytelling… now she and her team get to do it through art!



Podcast Music By Corey Claxton:

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Ep. 186: Rooted Muralist Conference & the CEO Mindset - Part 1